PPC Expert (Google AdWords)

Zp-services

We are looking for a PPC (Pay Per Click) Expert.

Your goal will be to plan and optimize the effectiveness of online advertising campaigns ensure our online marketing efforts have the highest possible return on investment (ROI).

Responsibilities
•Build and Manage PPC campaigns - This includes analysis marketing activities and processes, campaigns effectiveness measurement, identifying and analyzing trends, profitability analysis, ROI analysis, risk assessment, follow-up on KPI, and more.
•Budgets planning including setting KPIs and objectives to support business goals.
•Manage and optimize PPC campaigns. (Search, display, mobile & paid social).
•Keyword research, ad writing, data analysis and more
•Constant exploration of traffic opportunities aiming at defined goals

Qualifications

•Bachelor’s degree in Marketing, Communications, Business Administration or related field
•At least 2 years experience managing Paid Search campaigns (Google, Facebook, Yahoo/Bing) using optimization tools, while hitting defined CPA targets
•Proven experience in Google Analytics
•Google AdWords certified
•Understanding of the mobile world – huge advantage
•Excellent written and verbal communication skills
•High level of Excel skills
•High level of English